Among the top 3 reasons consumers give for leaving a shop they have done business with in the past and were happy with — Feeling taken for granted! The month of November is the perfect opportunity for you to let your clients know you DO appreciate them.
Another among the top 3 reasons is… They forgot about the company!
Thank Your Customers
It has been customary for shops to wait until the end of the year to thank their customers; many do it at Christmas time and include it in a Christmas card sent out. Or they have some giveaway they hand out at the counter, like a calendar (good idea), pen or… The problem with that strategy is that you’re showing up when everyone else is showing up, and your Thank You is probably getting lost among a bunch of others.
Many recipients put their many Christmas cards on display. The more there are, the less time they take to read them; in many cases they don’t even know who most of the cards came from. There are soooo many because that’s when everyone else shows up – nobody wants it noticed that they didn’t send something. It’s easy for yours to get lost.
Showing Up and Staying Visible
Why not beat the crowd and show up all by yourself?
I recommend my clients send a Thanksgiving card in November to say Thank You to your customers/clients/patients. This allows you to show up with NO competition. It also lets you address those two big reasons why so many stop doing business with you.
The Thank You shows you do not take them for granted and showing up helps prevent them forgetting about you.
It can be difficult to stand out among your competitors (including other businesses); here’s an opportunity to be the only one present at that time. Most of your competitors are NOT showing up at Thanksgiving to say thank you.
What better time to thank them for their business than during the month of thanks.
As my way of saying Thank You, I’m giving away myExclusive Special Report – “7 Strategies to Help You Keep From Being Ambushed by The Current Inflation Crisis” when you sign-up to receive the Straight Talkin’ Newsletter for Shop Owners.