Blog2018-10-02T15:14:18-07:00

The Holy Grail – Customer Loyalty

One of the biggest complaints from business owners is about consumers NOT being loyal any longer. This is especially true of shop owners. A big reason for this is most of them remember a time when they fixed the car right and treated the customers right and charged a “fair” price they would keep coming back. Now, most will tell you there is NO such thing as customer loyalty. This isn’t 1990 any longer. The “new” consumer has no idea [...]

April 13th, 2019|

Breaking (Real) News…National Publication Praises Independent Repair Shops

Finally, there is confirmation of something we’ve always known. A highly independent publication is saying it. They even surveyed 40,000 consumers to prove it. What at they saying? They give several reasons why consumers should bring their cars to independent shops over ALL other choices they have!!!  The publication even shows the results of the survey and how we rated in a two-page graphic. … higher than the national chains, dealerships and more. Here are a few excerpts from the [...]

January 28th, 2019|

The Pittsburgh Tragedy Will Hurt Business, Even If…

​The Pittsburgh tragedy will hurt Business even if you're located across the country. A couple of weeks ago I was talking with a shop owner and he mentioned that business was down. I asked if there was anything in particular they attributed it to. He proceeded to say yes and let me know there was a recent tragedy in their town where 18 people died in a crash. Most lived in the community. The shop owner also mentioned that everyone [...]

October 29th, 2018|

Marketing Your Repair Shop Must Include This Tool

For many, the age of technology has taken over. Many repair shops have abandoned the telephone as a marketing tool to grow their shop. It’s all about technology to contact or stay in touch with their customers. One of the most powerful marketing tools for repair shop owners that is NOT being used (yet the expense for this tool is there every month) is… the telephone. For those not using the phone, you are leaving a lot of money on [...]

March 16th, 2018|

Staying Positive = More Sales

This is something that takes a little effort, given what is going on around us and in the news media every day, but working at it is worth it. Especially if you read all the way through this post.  I know you’re thinking I’m going to talk to you about having and keeping a positive attitude BUT I’m not. I DO think having a positive attitude is essential to success of any kind, but it IS especially important to those [...]

January 24th, 2018|