Keeping Subpar Employees

Attention Shop Owners! Due to the painful shortage of technicians, we’re seeing more shops hang on to techs they normally would never keep on their staff. The thinking is having him/her here is better than none. I understand. But something critically important is to make sure you’re double checking their work and even how they’re interacting with your customers and other team members. Just a couple of mistake cars getting out there can really hurt the reputation you [...]

Price Increases Eating Shop Profits

Shop Owners: Price Increases Eating Profits, But Not If... Attention: Shop Owners! …One simple change can save you thousands in expenses each month. As your costs for products go up, you’re having to pass those increases along to your customers. Even then, you’re still incurring added expense, because your credit card fees are a percentage of the bill, including the sales tax. Did you realize you’re paying credit card fees on the sales tax you’re collecting for the [...]

Tired of Wasting Money & Time on Ads Trying to Find a Tech?

Tired of Wasting Money & Time on Ads Trying to Find a Tech? I hear this regularly from shop owners – “I gave up running ads and have not run any for three or four months.  I never had any luck with Zip recruiter. I used to have the best luck with Indeed but that dried up about a couple years ago.  I was running ads on Craigslist nonstop but never get any responses, so I quit that [...]

Why Your Tech Help Wanted Ads Are Being Ignored

Why Your Tech Help Wanted Ads Are Being Ignored Get Our Special Report for FREE titled “Finding and Hiring Quality Techs EVEN When Nobody is Answering Your Ads” Shop owners need to get in step with what’s going on when it comes to hiring techs --- You can’t put help wanted ads out like you did 10, 5, or even 3 years ago!! Many shops are confusing job ads with job descriptions. A job description should be detailed, [...]

August 11th, 2021|Tags: , |

More Change Coming

Whether We Like it or Not There IS More Change Coming You’ve often heard the only constant in business is CHANGE. Many changes have been necessary due to the pandemic, many changes are happening faster than most are comfortable with. The most successful shop owners I know make changes rather than fight them. They change before they are backed into a corner, forced to make changes. They change sooner rather than later so they are NOT playing catch [...]

October 15th, 2020|Tags: , , |

A Tip From a Customer Service Expert

Shop owners often ask me, "Why does a marketing consultant talk about customer service"? It's simple. Great customer service is critical for when the marketing works to get the phone to ring or to get them to show up to your shop. I once worked with a shop on a campaign, and, when I checked see what kind of results the campaign was producing, the owner said "We're getting a lot of calls but no appointments". Alarm bells went [...]

June 23rd, 2020|
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